In this interview, Allie Tripaldi of Ewing Outdoor Supply shares how Ewing Outdoor Supply is using Moblico to make customer communication more convenient while giving individual branches greater ownership of their sales, marketing, and customer service efforts.
With contractors frequently working in the field and relying on their phones throughout the day, Ewing wanted to meet customers through a channel that was already natural to them. Moblico allows customers to text their local branch directly for product questions, orders, delivery updates, event information, and other day-to-day needs. Because conversations come through familiar local branch numbers, customers can communicate with the people they already know and trust.
Allie also explains how Ewing branches using Moblico can share customer conversations across their teams, reduce employees’ reliance on personal phones, incorporate texting into branch marketing, and send more relevant promotional and event messages. By gradually introducing Moblico to branches that were ready to embrace the platform, Ewing has built adoption organically while allowing successful branches to demonstrate its value across the organization.
Watch the full interview to hear how Ewing is using mobile engagement to improve responsiveness, empower its branches, and create an easier experience for its customers.
