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Chris Fasano: ASA launching member company growth assessment tool

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Last fall, amidst the uncertainty of the year to come, the ASA Education Foundation and the ASA Executive Committee committed to move forward with PROJECT VITALITY, the final of three ASA mega initiatives that comprise the Building One Future platform.

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conditional statements in ads

Mastering Conditional Statements in Advertising

Mastering Conditional Statements in Advertising The effective use of conditional statements in advertising can significantly amplify the persuasiveness of a campaign. These