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Beyond the Phone Call: Why B2B Text Messaging is the New Standard for Distribution Service

Beyond the Phone Call: Why B2B Text Messaging is the New Standard for Distribution Service

For decades, the lifeblood of the wholesale distribution industry was the phone call. Whether it was a contractor calling from a job site to check stock on a specific PVC fitting or a technician checking the status of an emergency furnace part, the desk phone and the counter remained the primary hubs of communication. But […]

The Power of One: Why a Unified Growth Platform Outpaces Fragmented Point Solutions

The Power of One: Why a Unified Growth Platform Outpaces Fragmented Point Solutions

Walk into any wholesale distribution branch at 7:00 AM, and you’ll see the same scene: phones ringing, counter staff juggling three different screens, and sales reps trying to track down a text message a contractor sent to their personal phone three hours ago. In the rush to modernize, many distributors have accidentally built a “Frankenstein” […]

Beyond the Inbox: Why Your Distribution Business Needs a Unified Messaging Strategy

Beyond the Inbox: Why Your Distribution Business Needs a Unified Messaging Strategy

Take control of your customer connections by moving past fragmented tools and adopting a centralized communication powerhouse. In the fast-moving world of wholesale distribution, communication is the fuel that keeps the engine running. Yet, for many businesses, that fuel is leaking through the cracks of a dozen different platforms. Your sales reps are texting from […]

Reduce Manual Support Work: How ProAssist AI™ Scales Your Wholesale Team

Reduce Manual Support Work: How ProAssist AI™ Scales Your Wholesale Team

Audit your current sales operations and you might be surprised by what you find. In the high-stakes world of wholesale distribution, your sales representatives are your most valuable assets. Yet, research indicates a staggering reality: sales professionals spend only about 30% of their time actually selling. The remaining 70% is swallowed by a relentless tide […]

SMS Marketing for HVAC Distributors: A Complete Playbook

SMS Marketing for HVAC Distributors: A Complete Playbook

Dive into the most effective communication channel in the modern wholesale landscape. For HVAC distributors, the challenge isn’t just stocking the right parts; it’s ensuring your busy contractors know those parts are available exactly when they need them. While your competitors are still clogging up email inboxes that never get checked on the job site, […]

Explore AI Order Entry for Distributors: Transform Automated Order Processing in Wholesale

Explore AI Order Entry for Distributors: Transform Automated Order Processing in Wholesale

Dive into the modern warehouse, and you will see a world defined by precision logistics, automated sorting, and high-tech inventory management. Yet, peek into the back office, and the scene often looks remarkably different. In many wholesale distribution businesses, highly skilled employees spend hours every day manually re-keying data from emailed PDFs, Excel spreadsheets, and […]

The Missing Channels in Distribution’s Digital Story

The Missing Channels in Distribution’s Digital Story

A new MDM benchmark report asks a question that every distributor should be wrestling with: how much of your sales are actually coming through digital channels? The answer, for most distributors, is sobering – the largest group of respondents (47%) say digital accounts for just 1-10% of their total sales. The article frames this as […]

Speed to Answer: The 2026 Distributor Advantage

Speed to Answer: The 2026 Distributor Advantage

Speed is the new service standard in distribution Distributors don’t lose customers because they have “bad service.”They lose customers because service is slow. In 2026, the gap between a “great distributor” and an average one isn’t product catalog size or pricing strategy – it’s speed to answer. Buyers expect quick replies across channels (text, email, […]

Moblico NEXT 2025: Discover What’s Next

Moblico NEXT 2025: Discover What’s Next

The world of distribution is evolving – and fast. Customer demands for speed and convenience are higher than ever. New technologies like AI are reshaping daily operations, and maintaining loyalty requires a smarter approach. That’s why we created Moblico NEXT – an annual virtual event dedicated to helping distributors stay ahead of industry shifts and […]

The Contractor Shift: Adapting to a Mobile and AI-Driven World

The Contractor Shift: Adapting to a Mobile and AI-Driven World

Contractor behavior is evolving — fast. From how they communicate and place orders to what they expect from support teams, today’s contractors demand more speed, simplicity, and personalization. And that shift is putting pressure on distributors to adapt. In this 40-minute webcast, we explore how mobile technology and AI are reshaping the contractor experience — […]

Why Automating Unstructured Order Processing Is Critical for Wholesale Distribution Today

Why Automating Unstructured Order Processing Is Critical for Wholesale Distribution Today

In today’s fast-paced wholesale distribution industry, efficiency and accuracy in order processing aren’t just nice-to-haves—they’re essential for survival and growth. While many distributors have embraced eCommerce platforms and EDI (Electronic Data Interchange) systems, a surprisingly large portion of orders—often over 30%—still arrive via unstructured channels such as emails, texts, chats, PDFs, and even handwritten notes. […]

Moblico Announces Launch of OrderAssist AI™ to Streamline Order Processing

Moblico Announces Launch of OrderAssist AI™ to Streamline Order Processing

Kansas City, MO- May 14, 2025 – Moblico, a leader in mobile engagement solutions, is excited to announce the launch of OrderAssist AI™, an advanced tool designed to automate the transformation of unstructured digital orders into accurate ERP transactions. This innovative solution is designed to help businesses in industries like wholesale distribution streamline order processing, reduce […]

AI Applied Consortium Names Industry Leaders to Drive AI Innovation

AI Applied Consortium Names Industry Leaders to Drive AI Innovation

Industry Leaders Join AI Applied Consortium to Guide Responsible Innovation Artificial intelligence is quickly becoming a cornerstone of transformation across every sector—from how we power our cities to how we move goods, serve customers, and respond to crises. But with this potential comes a responsibility: to ensure AI is developed and applied in ways that […]

How Omni Services Transformed Customer Communication with Moblico

How Omni Services Transformed Customer Communication with Moblico

In today’s fast-paced distribution industry, seamless customer communication is a competitive advantage. Omni Services, a leading provider of hydraulic and pneumatic solutions, needed a faster, more efficient way to engage with customers and manage inquiries. With Moblico’s business messaging solution, Omni Services transformed its customer engagement strategy, improving response times and streamlining operations. The Challenge: […]

Revolutionizing Wholesale Distribution: Driving Growth with Mobile Engagement

Revolutionizing Wholesale Distribution: Driving Growth with Mobile Engagement

Introduction The wholesale distribution industry thrives on meeting the ever-changing demands of customers. Yet, as channels evolve and expectations rise, wholesalers must innovate to stay competitive. A 2024 study conducted by Gartner highlights that meeting customers where they are—on mobile platforms—is no longer optional. The younger generation of buyers expects seamless, instant communication, and wholesalers […]

Revolutionizing Returns & Warranties in the Distribution Industry

Revolutionizing Returns & Warranties in the Distribution Industry

In the fast-paced world of distribution, efficiency is everything. From seamless order processing to real-time delivery tracking, every touchpoint in the supply chain plays a critical role in customer satisfaction. However, one area that has long been a challenge for distributors is returns and warranty management. Traditional methods are often slow, cumbersome, and frustrating for […]

The Future of Mobile Engagement in Wholesale Distribution in 2025

Trends, Challenges, and Opportunities in 2025 In 2025, mobile engagement is no longer an optional strategy for wholesale distributors—it is essential for staying competitive in an increasingly digital marketplace. The widespread adoption of mobile technology, the growing demand for personalized customer interactions, and the push for real-time engagement have all contributed to the evolution of […]

First Supply Transforms Customer Communication with Moblico

First Supply Transforms Customer Communication with Moblico

Introduction First Supply, a Midwest-based distributor and trusted NSA partner, has been a cornerstone for contractors and professionals in plumbing, HVAC, waterworks, and industrial supplies. Renowned for its reliability, First Supply recognized the need to elevate its digital infrastructure to keep pace with growing customer expectations for efficient, seamless interactions. The Challenge Despite investing heavily […]