ASA D.NEXT Innovation Lab reveals first market research project results

During the American Supply Association’s recent NETWORK2020 Virtual event, attendees were given a live look at the new ASA D.NEXT Innovation Lab housed in Research Park on the campus of the University of Illinois in Urbana-Champaign. ASA Vice President of Innovation Beth Ladd not only gave attendees a rundown of the lab’s purpose and short- and long-term visions, but also, with the help of D.NEXT team members, unveiled findings from the lab’s first research project.